Joey was actually announced prior to the last season of Friends, in July 2003. The president of NBC Entertainment at the time, Jeff Zucker, had this to say: “You probably never would have predicted this when it began, but over the evolution of [Friends], Joey has emerged as the character that America roots for and loves. Viewers want to see what happens to him as his life goes on.” In turn, Zucker also mentioned that LeBlanc was the only Friends star approached for a spinoff (which wasn’t quite correct… read on), and executive producer Kevin Bright said, “Matt loved Joey and he didn’t mind playing Joey.”
The premise saw Joey, shortly after the events of the Friends series finale, move to Los Angeles to further his acting career. He moves in with his nephew Michael (Paulo Costanzo), an extremely intelligent aerospace engineer specializing in applied thermodynamics, who attends Caltech and is, quite simply, the polar opposite of Joey, but turns to his uncle for help with women. The move allows Joey to reunite with his older sister Gina (Drea de Matteo), Michael’s over-protective mother, who is the female equal of Joey: not too bright, sweet, attractive, and promiscuous.
Joey also has a new agent, Roberta “Bobbie” Morganstern (Jennifer Coolidge), befriends fellow actor Zach Miller (Miguel A. Núñez Jr.), and develops an ever-growing relationship with his next-door neighbor/landlord Alexis “Alex” Garrett (Andrea Anders), a somewhat dimwitted (but not Joey-level) lawyer. How could Joey NOT be a success? Mix Joey’s womanizing, Gina’s manizing, a nerd who guffaws at the denseness of his uncle (but longs to learn the ways of women from him), and a will-they-won’t-they relationship with the hot blonde landlord, and the audience could sit back and watch the hilarity ensue.
‘Joey’ Was Doomed From the Start
Joey, however, was not to last, as Bright later confirmed that Joey was not the first, not the second, not even the third of the Friends cast approached about a spinoff, directly contradicting Zucker’s claim. The first actor approached was actually Jennifer Aniston. “At first it was the obvious choices of who they wanted to do a series with and Jennifer was up there first, but she wanted to do movies, and she wasn’t interested in television,” Bright revealed. Attention then turned towards Courteney Cox and Matthew Perry, which Bright added, “We like the idea of a Monica and Chandler series, but everyone at the end, strangely enough, while they were grateful for doing the show, they didn’t want to play those parts anymore.” Although she did take the role of Bobbie, Coolidge was not exactly a willing participant, with the part in Joey “something of a consolation prize” after NBC pulled the plug on a sitcom, developed as a starring vehicle, that was based on her experiences as a struggling actress and cocktail waitress.
